It’s Not Manipulation, It’s Strategic Communication | Keisha Brewer | TEDxGeorgetown
Keisha Brewer is a communication strategist and TEDx speaker who believes that communication is a powerful tool for creating positive change. In her TEDxGeorgetown talk, Brewer argues that communication is not manipulation, but rather a strategic tool for creating meaningful connections and inspiring action.
Brewer begins her talk by discussing the power of communication. She explains that communication is a powerful tool for creating change, and that it can be used to influence people’s thoughts and actions. She then goes on to explain that communication is not manipulation, but rather a strategic tool for creating meaningful connections and inspiring action.
Brewer then goes on to discuss the importance of understanding the audience and their needs. She explains that it is important to understand the audience’s values, beliefs, and motivations in order to effectively communicate with them. She also emphasizes the importance of being authentic and genuine in order to create meaningful connections.
Brewer then goes on to discuss the importance of storytelling in communication. She explains that stories can be used to create an emotional connection with the audience and to inspire action. She also explains that stories can be used to create a sense of urgency and to motivate people to take action.
Finally, Brewer discusses the importance of using language strategically. She explains that language can be used to create a sense of urgency and to motivate people to take action. She also explains that language can be used to create a sense of trust and to build relationships.
Brewer’s talk is an inspiring and thought-provoking look at the power of communication and how it can be used to create positive change. Her talk is a reminder that communication is not manipulation, but rather a strategic tool for creating meaningful connections and inspiring action.
FAQs
What is the main point of Keisha Brewer’s TEDxGeorgetown talk?
The main point of Keisha Brewer’s TEDxGeorgetown talk is that communication is not manipulation, but rather a strategic tool for creating meaningful connections and inspiring action.
What does Keisha Brewer emphasize in her talk?
Keisha Brewer emphasizes the importance of understanding the audience and their needs, being authentic and genuine, using storytelling, and using language strategically.
What is the takeaway from Keisha Brewer’s TEDxGeorgetown talk?
The takeaway from Keisha Brewer’s TEDxGeorgetown talk is that communication is a powerful tool for creating positive change and that it should be used strategically in order to create meaningful connections and inspire action.
I've watched dozens of tedexes, I've never heard anyone munching so loudly. I couldn't focus on the content, all I heard was "click", "click" all the time, 😀
The best one 🔥🔥
These mouth sounds are killing me 😵💫
GreaThanks 4 Your Presentation! Appreciated!
Strategic communication only becomes manipulation when one has no intention of putting in the effort to bring the goal to fruition
It's the pitch of the voice for me LMAO
When did TED start doing ASMR?
Too much body language and chewing. Very unprofessional.
I love TED talks and this talk by this lady is amazing! Well done, Keisha!
Insightful and well said 👏🏽✨
Great information & Very useful too! She needed some water tho, that was difficult to listen to, while driving!
🙌🏽
27/03/2023
It's Not Manipulation, It's Strategic Communication | Keisha Brewer
Jadi what you say is just as important as how you say it dan ini disebut strategic communication. Jadi cara mendapatkan apa yang kita mau adalah
1. identify the goal. Jadi artinya itu kita perlu lihat dan mengidentifikasi tujuan kita supaya nantinya kita tahu apa yang menjadi tujuan kita bercommunicate.
2. understand your audience. Jadi anda perlu cari tahu tentang lawan bicara anda dan mengetahui apa saja interest dari lawan bicara anda.
3. communicate the value. Setelah itu baru anda membahas kesamaan interest itu dengan lawan bicara anda, supaya dia mengetahui dan senang bercommunicate dengan anda.
4. Express the need. Baru setelah itu anda memberi tahu tujuan dan keinginan anda terhadap lawan anda supaya tujuan awalnya berhasil, dan kemungkinan bakal diterima dengan senang hati
Oleh karena itu apa yang kamu katakan sama pentingnya dengan bagaimana kamu mengatakannya oleh karena itu belajarlah strategic communicate ini, terima kasih
101 sales
She is tough. How she circled it all back. Damn
Great video. Now I know more about communicating in the workplace. This ought to improve my workplace communication with clients, coworkers, and managers.
Wow, she doesn't understand the fundamentals of strrat comms. This is good advice? By no means is this a good strat comms. THIS IS NOT GOOD ADVICE. "both parties want out of the deal, then I go into a WHOLE BUNCH OF BS. but I communicated the value. Then THE NEED."
Thanks for the video. With this I’ll improve my strategic communication.
I want to learn what she is saying but her voice is like a cat scratching a chalkboard
Ok, she won me over through her clear explanation. I was resistant because of her diva like style, a kind of modern look at me woman. But it was a good presentation, well and simply taught.
This lady is a con artist and probably social network stalker
This is very basic sales principals like that’s not even an advance concept.. this is just social dynamics and knowing how to communicating and being self aware
I'm sorry but I don't like her attitude, body language, and tone. I find it unprofessional. The message was good, but the delivery was not.
Where was the audience? Why did the company not show the audience's reaction when she was talking?
Slimy sound
really great delivery !!
I loved everything about this
Very clear and easy to understand. I enjoyed this TEDtalk and now I am able to understand what Strategic Communication is.
UJ STUDENT LIKE HERE
What you say is just as important as how you say it👏👏👏👍👍👍👌👌👌👊👊👊🤝🤝🤝
The Irony is I’ve watched this video 2 times and still haven’t been drawn into it enough to retain it. 🤷♂️
A speech was delivered with confidence and simplicity. Nicely done! Thank you!
she did awesome
I hate her lips smacking 🥺
Steps:
1. Identify the goal of communication
2. Understand the audience
3. Communicate the value
4. Express the need why they need you
While I somewhat enjoyed the talk, I don’t think enough emphasis on “understanding the audience” is so important. It’s more than just understanding the surface level “he likes his mom” “they are Latinx”, etc. “values” or what I like to call the branches. It’s about really taping into two-way dialogue to understand what drives them, what motivations them, what barriers block them.. Only when you understand the roots will you be able to understand the branches and effectively shift the mindset to allow communication. It’s all a matter of someone being seen, felt and heard.
❤❤❤ Thank you, this is amazing information.
Ngl. I feel like she said a bunch of nothing or maybe I’m a natural communication specialist
Didn’t add any value except annoying chu sounds across the talk!
Just can’t with her Tonality
şapır şupur içimden geçti yemin ediyorum
Please I don't understand your méthode. Please can you give an exemple
The smacking noise is killing me 😅
Thumbnail and title are so appropriate
Very great presentation of strategic communication . Learning how to do this and implement this skill when communicating with family, peers, and co-workers . Communication is vital to building healthy relationships ! Thank you for this TED talk 🙏🏾
You understood the assignment and girl you delivered. You're grace and femininity , delivery, tone, pitch the whole shebang! As a radio broadcaster who is shy about public speaking,. I'm doubly inspired. God bless you. This video made my day.
Communication is key
I lost this lady after 3 mins .. she is so boring